Privacy policy

1. Collection and Use of Personal Information

When you use West Trade Shopping's systems and services, we may request personal information from you. West Trade Shopping will use this information in accordance with this Privacy Policy. You are not required to provide the personal information we request, but in many cases, if you choose not to provide it, we will be unable to provide you with products or services, or answer any of your questions.

The following lists the types of personal information West Trade Shopping may collect and how we use this information:

2. What Personal Information We Collect

When you create an account, purchase products, download software updates, and contact us, we may collect various information, including your name, mailing address, phone number, email address, contact details, and preferences.

When you use West Trade Shopping to purchase goods or gift cards, West Trade Shopping may collect information you provide related to the individuals mentioned above, such as your name, mailing address, email address, and phone number. West Trade Shopping will use this information to meet your needs, provide relevant products or services, or for anti-fraud purposes.

In some jurisdictions, we may require users to provide government-issued identification to comply with the law, but this is limited to a few cases, such as customs declarations.

4. How We Use Your Personal Information

We will keep you informed of the latest product releases, software updates, and event predictions. If you no longer wish to receive our emails, you can unsubscribe at any time by updating your preferences.

We may use your personal information (such as your email address or mobile phone number) to verify and identify users.

We may use your personal information to send you important notifications, such as order information. Because this information is crucial to your communication with our online store, you cannot opt out of receiving such information.

We also use personal information for internal purposes, such as auditing, data analysis, and research, to improve Trail Global Shopping's products, services, and customer communication.

5. Collection and Use of Non-Personal Information

We also collect and use data that cannot be directly linked to any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. Below are examples of non-personal information we may collect and how we use this information.

When users use our products, we collect information such as occupation, language, postal code, area code, unique device identifier, referring URL, location, and time zone to better understand customer behavior and improve our products, services, and advertising.

We collect information about user activity on our website. We aggregate this information to provide our customers with more useful information and to understand the website content, products, and services they are most interested in. For the purposes of this Privacy Policy, aggregated data is considered non-personal information.

We may collect and store details of your use of our services, including search queries. This information can be used to improve our services and make them more relevant. Except in a few cases where it is necessary to ensure the quality of services provided over the internet, this information generally does not involve your IP address.

6. Cookies and Other Technologies

Trail Global Shopping, emails, and advertisements may use cookies and other technologies, such as pixel tags and web beacons. These technologies help us better understand user behavior, which parts of our website users visit, and to measure and improve the effectiveness of advertising and web searches. We consider information collected through cookies and other technologies to be non-personal information. However, if local laws consider Internet Protocol (IP) addresses or similar identifying marks to be personal information, we also consider such identifying marks to be personal information. Similarly, for the purposes of this Privacy Policy, if non-personal information is used in combination with personal information, we will consider the combined information to be personal information.

As with most internet services, we automatically collect certain information and store it in log files. This information includes IP address, browser type and language, operating system, date/timestamp, and more.

We use this information to understand and analyze trends, manage the website, understand user behavior on the site, improve our products and services, and collect information about the overall characteristics of our user base. West Trade Shopping can use this information for our marketing campaigns.